Start Making Money through email marketing: Simple Guide to Email Marketing
- lindensmark
- Feb 18, 2022
- 8 min read
Table of Contents
What is Email Marketing?
Email marketing is a sort of direct marketing that involves sending customized, bulk emails to leads to educate and persuade them to do a specific action, such as purchasing something.
It's a very successful internet marketing technique. Prospects become customers with effective email marketing, and one-time purchases become repeat customers and ardent fans.
For good reason, email marketing has been around for a long time. It regularly outperforms all other marketing channels when it comes to interacting with your leads, nurturing them, and converting them into customers.
Why you should consider email marketing
1. Email is the most widely used mode of communication. Did you know that at least 99 per cent of people check their email every day?
2. You are the sole owner of your list. Your account (along with all of your fans and posts) on any social networking platform could be suspended or terminated at any moment, for any reason, and without notice. Your email list, on the other hand, is yours. No one will be able to take your leads away from you.
3. Maintain communication with your target audience.
Emails can help you keep in touch with your customers. Consumers can check their email whenever it suits them. It may make them feel as if you are thinking about them.
Those who have subscribed to your email list have already agreed to receive these messages. So they'll probably love these emails (as long as you provide them with something worth reading), and it'll increase consumer engagement.
4. Email marketing is simple to track.
After you've sent out your email campaign, most email marketing solutions allow you to follow what occurs next. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates can all be tracked.
This offers you a better idea of how your email campaigns are performing and which ones need to be tweaked or eliminated. These figures should not be overlooked. They're a crucial component of your overall internet marketing strategy. It all comes down to getting to know your clients and giving useful material.
5. It is cost-effective.
For less than a penny for each message, you can reach a big number of people. With email marketing's low cost per (potential) conversion, I'm not sure why every organization doesn't participate or engage more frequently.
You can send up to 12,000 emails per month for free with Mail Chimp. Larger monthly plans for bigger enterprises with up to 600,000 subscribers are also available, as well as high volume sender plans for anything above that. Vertical Respons another email marketing firm offers free email marketing up to 4,000 emails per month and 1,000 email contacts. With getresponse, you can send unlimited emails for free without any subscription fees.
Starting up with Email Marketing
You'll need an active email list to run successful email campaigns. This is a list of email addresses that have expressed an interest in getting marketing emails from your company.
Building an email list can be done in a variety of ways. One of the simplest is to design a lead magnet (also known as an offer) that your target audience will want in exchange for their email addresses, such as a coupon.
b) Add an Email Service Provider (ESP)
An ESP allows you to segment your audience, organize your list, and send email campaigns to your subscribers. You can also keep track of the results to make improvements to future campaigns.
A decent ESP should be able to link with your other marketing tools, allowing you to run everything on autopilot as your lead list grows.
Things to consider with your mailing list.
Maintain proper email list hygiene.
Another important email marketing tactic is to keep your email list clean. Cleaning out inactive subscribers and out-of-date email addresses will help you maintain a strong sender reputation.
Maintain a Warm List
Send emails to your list regularly to keep your subscribers interested (warm). However, infrequent emailing may cause subscribers to lose track of who you are, resulting in low conversion rates.
You can execute a re-engagement campaign if some of your subscribers have gone cold.
Concentrate on a single goal
Each campaign and email should have a single goal in mind. Don't try t use one email to promote various offers, it simply won't work. Be specific.
c) Some of the Email marketing software you should consider
ActiveCampaign is used by over 80,000 businesses and organizations across a wide range of industries.
You'll be able to construct powerful automated marketing and sales processes using ActiveCampaign. Learn about the requirements and interests of each of your connections. Then, at the appropriate time, you can deliver more targeted and relevant communications. To increase your consumer base and make them happier.
2. GetResponse
One of the most popular email marketing systems is GetResponse. You can utilize it as a marketing platform for lead generation, lead nurturing, and sales. GetResponse is a tool for sending emails, automating workflows, creating landing sites, and filling out forms. GetResponse is well-equipped to handle these tasks.
Signup forms, landing pages, and webinars may all be used to generate leads with Getresponse. You send out newsletters, emails that are automatically sent, and Facebook advertisements. With analytics and reporting, you can keep track of everything. GetResponse's comprehensive suite of sales funnel products includes the ability to develop websites.
With the drag and drop editor, the experience feels straightforward. GetResponse provides pre-built templates to help you quickly build the content you want.
Aweber is a well-known email marketing provider that also offers autoresponder functionality. It assists small businesses in developing successful email marketing campaigns that increase engagement, loyalty, and revenues.
With Aweber's autoresponder emails, you can truly interact with your consumers by sending them unique, timely, and targeted emails that keep your company front of mind.
Not only does the firm provide over 150 unique email design possibilities, but it also gives you a lot of control over when, how, and where these emails are sent.
Moosend automates monotonous marketing tasks so you may focus on things like developing new products and increasing client relationships.
Moosend has a very user-friendly interface, which is ideal for people who have never used a service like this before. It's also worth noting that, like many other email marketing services, Moosend offers a free plan that makes it simple to get started with your initial email campaigns. If you want to try out the features before committing, this is the way to go.
You can create full email marketing campaigns in seconds using Moosend's simple email marketing solution. Finding a template and editing it to meet your needs is quick and easy. There are also several options for integrating with your current tools.
d) Expanding Your Email List
When most individuals want to establish an email list, they simply place an opt-in form on their website and wait for people to sign up. Unfortunately, this method rarely yields positive results.
You need to draw individuals to your email list by making an appealing offer. You'll require a lead magnet.
A lead magnet is a freebie that you give out in exchange for an email address. It doesn't have to be expensive to make; most lead magnets are digital assets like PDFs, MP3 audio files, or movies that you may make for free or with very little money. Some of the leads include:
eBooks
A cheat sheet of tips or resources
case studies
A webinar
Free trials or samples
a self-assessment
A coupon
video courseware
e) Segmentation and Personalized Email Marketing
The majority of marketing professionals will advise you to start building an email list. What they don't tell you is that without proper segmentation, your email list will be less effective.
What is the definition of email list segmentation?
Segmenting your email list is the process of dividing your subscribers into smaller groups based on specified criteria so that you may send them more tailored and relevant emails.
Rather than blasting every email to your entire list, segmentation allows you to send specific emails to only those subscribers who you believe will be the most interested in that material, resulting in increased conversions.
Email segmentation has been shown to increase open rates, increase click-through rates, and decrease unsubscribe rates. That's why skilled email marketers employ segmentation to make their efforts much more effective.
f) Using Autoresponders to Automate Your Email Marketing
Autoresponders is a sequence of emails that are automatically sent to a segment of people in your mailing list subscribers. They are 'triggered' according to the rules and time intervals you specify.
A certain occurrence, such as joining your email list, a specific surfing activity, cart abandonment, downloading a PDF, or purchasing a product, triggers your email list.
Why do you need an autoresponder?
A lot of your email marketing may be automated with autoresponders. They nurture your leads by providing them with useful information and insights, resulting in further interactions with them.
If everything is set up correctly, subscribers will receive important communications from your company without you having to bother about manually sending them out.
The major advantage of autoresponders is obvious: they save you time.
Not only that, but if you use autoresponder emails correctly, they can create a significant amount of revenue for your company.
g) The Ten Pro tips for effective email marketing
Make use of segmentation to provide more tailored experiences.
Incentives might help you grow your subscriber list.
Make sure your newsletters are responsive to mobile devices.
Create subject lines that grab the attention of the user.
To Convert Your Leads, Create Good Email Content
Instead of generalizing, personalize
Maintain a social media presence.
Recognize and comprehend your target market.
Send Emails on a Regular Basis
Automate Your Email Marketing
h) Free Plan email marketing software for beginners
1. Aweber
Email marketing services are provided by Aweber for free. Aweber is a fantastic tool for creating infinite landing pages and sending emails.
Everything you can accomplish with Aweber Free is listed below:
Build a mailing list. To expand your list, use AWeber's signup forms. AWeber's free subscription allows you to send 3,000 emails each month to 500 subscribers.
Make and deliver eye-catching newsletters. To deliver newsletters that your audience will enjoy, use all of AWeber's excellent content creation tools, including the drag-and-drop email builder, Smart Designer, hundreds of email templates, library of professional photos, and more. You'll also be able to automate your email campaigns, which will save you time and effort.
Create as many landing pages as you like. Landing pages are an excellent way to expand your email list. To get started, choose from one of pre-made landing page themes.
Connect the tools you use daily. Use AWeber's integration library to add new features to your website.
Moosend is a leading email marketing and marketing automation platform that allows you to design beautiful email marketing campaigns, automate your marketing activities, and increase lead generation.
The drag-and-drop email builder will let you become a creative pro without any technical skills, thanks to a variety of responsive email newsletter templates that you may use on the free edition.
Aside from unlimited email campaigns, Moosend also offers a free trial of its marketing automation workflows and advanced segmentation features to see how they may help you increase open rates and conversions.
You can also use your free Moosend account to try out the extensive reporting and analytics functionality to track the success of your campaigns. You can also try out the online form builder and landing page editor for free to see how you can easily improve your subscriber count.
3. Getresponse
GetResponse Has a Free-forever plan which allows you to:
Create a website with predesigned templates or a code-free, AI-powered website builder.
Create and host a single website with a bandwidth of 5GB.
Choose a free domain or connect your own.
To attract organic traffic, use SEO optimization tools.
SSL certificates provide the highest level of security.
Create and host a single landing page.
To generate new leads, use signup and contact forms.
You can store up to 500 contacts in your account.
Enjoy a guaranteed delivery rate of 99 per cent.
Send as many emails as you want to your contacts.
To create emails, use the drag-and-drop creator.
Take a look at our extensive selection of pre-designed email templates.
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