This is the ultimate marketing Tool, Combined CRM and Email Marketing Software (EngageBay 2022)
- lindensmark
- Jan 22, 2022
- 6 min read
Updated: Feb 12, 2022
Table of content
What is Engagebay
Engagebar is a combined CRM and email marketing software all in one place. It is a two in one software, one of the most powerful software of marketing for a fair price.
Features overview
Marketing Automation
Email Marketing
Email Sequences
Landing Pages
Web Forms
360 Degree Customer View
Appointment Scheduling Software
Contact Management Software
Free CRM
Sales CRM
CRM Database
Free Live Chat Software
Macros
Views
Tickets
Contact Segmentation
Email Templates
Bulk SMS Marketing
Who should use engagebay
Engage bay is an effective tool for business startups, businesses, and enterprises. The software gas proved to be of value to all kinds of marketers.
Features of EngageBay and its uses
Marketing automation software
Marketing automation is a process where you put certain tasks to work with minimal supervision on their own. In marketing automation, you bring certain tasks to work in a workflow without your control but by software.
Let’s say for example that you want to collect emails, store those emails well, send emails, and answer the questions that will result from the emails or even text messages.
Here you will need certain tools for grabbing the emails, storing the emails, sending the emails, and responding to customer questions.
You can handle each of these tasks separately but this tool enables you to create an automaton to guide the whole workflow from the start to finish on its own.
This will consequently increase your productivity and save time. Some of the popular marketing automation tools in Engagebay include sales automation and live chat.
Email marketing
Email marketing continues to surpass social media marketing and any marketer or business ought to use this form of advertising to increase sales.
What are some benefits of using engagebay email marketing?
Improved personalisation and targeting
Execution and tracking of campaigns without hiccups
Boost productivity and efficiency.
Improved lead management and nurturing
Some of the tools you can use for email marketing include:
Beautiful email marketing templates- the platform has pre-designed beautiful email templates which are highly optimized for conversions. You can choose to edit these templates or you can choose to use them the way they are.
Drag and drop email builder- to edit your email templates or campaigns you don’t need coding skills. Drag and drop certain elements to your templates and you are done. Also, you can embed social share buttons in your campaign in your campaigns for your campaigns to go viral.
Segmentation and targeting of your subscriber list- segmentation is where you can differentiate the leads which you grab from your campaigns into the small targeted list. This in turn leads to more targeting.
By using various filters, you can select a subset of users. The extensive filtering options include country, created date, source, tags, and much more.
Emails personalization- email personalization is where you create specific emails to each customer. For example, calling a customer by their first or last name makes them feel good and the emails are only meant to them.
Emails with personalization have an open rate of 18.8% while emails without personalization have 13.1%. These personalization which include customer name, subject line etc. are added automatically to the email by the software to save time.
Tracking and optimizations of your campaigns- get to know how our campaigns are doing. Know the open rates of your emails campaign, the click-through rates and use these metrics to determine which campaigns are performing best and put more focus on them.
Landing pages
Create responsive landing pages without having to code. Use the drop and drop builder to customize your templates.
Set your page’s meta title, description and keywords through the Settings tab and increase the SEO ranking of your landing page for organic traffic.
You can quickly track the performance of your landing pages once they're live. Basic information such as the number of visitors and subscribers will be displayed.
Sms marketing
Sms marketing is a promising field that does very well even more than email marketing. What can you do with engage bar SMS marketing?
Personalize your SMS using filters such as first name, last name, or location.
Include SMS marketing in tour marketing automation. Include this part in your workflow using certain triggers. For example, you can decide to send thank you SMS when someone purchases your products.
Segment your SMS campaigns- for more targeting, send SMS different according to factors such as location, gender etc and doffer more relevant campaigns to your customers. This generally increases conversions.
Monitor your SMS marketing metrics- get to know how your campaigns are doing. Know the open rates and CTR and use these reports to improve your campaigns.
Contact segmentation
The goal of contact segmentation is to target your marketing to distinct groups of leads depending on their interests.
Gender, geography, company, age, and other socio-demographic factors can be used to categorize your contacts.
EngageBay also allows you to segment your customers and prospects depending on their actions, such as page clicks, page views, cart abandonment, new subscriptions, new purchasers, existing buyers, and more.
Push Notifications
Create push notifications using Engagebay and use them to bring more leads and sales. You can also customize your push notifications by adding rich text, relevant images, and direct links to landing pages. Some of the push notification features include:
Limit Frequency Of Notifications- set a limit of campaigns sent to prevent customer sensing spamming activity. Simply choose a time range and frequency upper limit, and the messages will be queued accordingly.
Adhere To do not disturb Hours- At night, don't bother your contacts with push alerts. EngageBay keeps track of your contacts' time zones, even if they're in separate time zones. Simply set the DND hours, and EngageBay will do the rest.
Conduct A/B testing- carry out a/b test for various templates and see which templates perform the best.
Receive Valuable User-level Insights and analytics- For each user you target with your campaign, gain insights into campaign delivery, user engagement, conversion rates, and other important information.
After that, download user information for in-depth research and retargeting analysis.
Web forms
For Lead grabbing, you will need to create forms to capture information such as emails, names, and phone numbers.
You can create the web forms yourself using the drag and drop builder or you can choose to use predesigned templates or edit them to suit your needs.
Free CRM
EngageBay's free CRM solution includes strong CRM technologies such as targeted marketing, workflow automation, deal pipeline visualization, automatic data entry, and more.
Some of the CRM tools include:
Calling
Email broadcast
Help desk
Live chat
Calendar
Social post scheduling
Site messaging
Team management
For a comprehensive guide on how to use Free CRM, check this page: https://www.engagebay.com/resources/what-is-crm
Leads management
manage the leads you collect from the process of collection and use them for segmentation and personalization.
Sales CRM
EngageBay is a free sales management software that has powerful automation and 50+ features to help you manage your online sales and marketing.
With sales CRM, you can manage and organize all of your contacts and organizations in one place, nurture leads, automate tasks, and schedule appointments.
Without ever leaving your CRM, you can make calls to your contacts and also Track every metric of customer behaviour and get insights into pages read, time spent per page and lots more.
Macros
When replying to frequently asked questions, teams can use macros as shortcuts. These free up time for agents, allowing them to focus on tickets rather than doing repetitive or mundane activities.
Tickets- the support system collects all request to contact the support team and allocate for each member a ticket to support.
Integrations
The software is integrated with various messaging tools, autoresponders, email marketing tools, SMS tools, e-commerce tools and more. Some of these tools are:
Zapier
Sendgrid
Mailgun
Shopify
Amazon SES
Stripe
Twilio
Just call
Exotel
Jotform
Linkedin
Woocommerce
BigCommerce
Video Description
Summary of pros and cons
Pros
Great features and functions for a fair price
Two in one software which saves time through combined and complex automation
Strong support team which is responsive to the customer needs.
Cons
It takes a bit of time for one to learn and configure everything.
Pricing plans
The software has four plans.
Free plan for life
Basic plan- $11.99
Growth plan- $39.99
Pro plan- $63.99
Free plan
The free plan comes with the following features:
Email Marketing
Autoresponders
Email Broadcast
Sequences
Lead Grabbers
Landing Pages
CRM
Helpdesk
Live Chat
Basic plan
The basic plan has the following features:
All Features in the free plan
Email Templates
Web Pop-ups
Landing Page Builder
Lead Scoring
SMS Marketing
3rd Party Integrations
Social Suite
Tag Manager
The growth plan
The following features are found in the growth plan:
Marketing Automation
Push Notifications
Site Messages
Broadcast A/B Testing
Landing Page A/B Testing
Custom Domain
Call Records
Service Automation
Products
Proposals
The pro plan
The pro pan consists of:
Marketing Automation
Web Analytics
Proposal Analytics
Role Management
Goals
Custom Reporting
Dedicated Account Manager
Uptime SLA
Phone Support
Conclusion
To get a platform like Engage bay with both CRM and email marketing software is rare. The price is good for both of the two software and I think there is no need to pay for two separate software again.
Let me have your queries and personalized experiences concerning this software. Do you think the software is worth your time and resources? Comment below.
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Goodbye….
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EngageBay works pretty well with my business. I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute."
Leonardo W.
Founder, Wolff Consultoria
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The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately."
Shawn L.
Marketing Manager, List Biological Laboratories, Inc
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A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier."
Santiago B.
Southern Europe Director, Triptease
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