Effective Email Marketing with Active Campaign: ActiveCampaign Review (2022)

lindensmark
Jan 22, 2022
6 min read

Updated: Feb 12, 2022

Table of Content

overview
Who should use Activecampaign
Active campaign features and their uses

Email builder
A/B Testing
Email segmentation
Landing pages
Messaging, SMS and Chat
Automation
Integrations

4. video description

5. Pros and cons

6. Pricing plans

7. Conclusion

8. Alternative choices

overview

Known as the height of automation, Activecampaign is a one in all email marketing software that has all the marketing automation and excellent CRM tools needed that meet your email marketing needs.

Founded in 2003, the company is used by more than130 000 individuals. The company is mainly used by small to large businesses to reach out to their customers.

The active campaign has a 14-day free trial plan which requires no credit card. The sign-up process is quite easy and straightforward and the dashboard is pretty easy to navigate through some sections one may need some support from the support team.

Designed for small and large scale businesses, B2C businesses and b2b businesses, the software enables you to grow your business with automated customer service through enabling you to reach your targeted audience, nurturing your relationship with your customers and turning your customers into possible buyers as their confidence in you grows.

It is a trusted software worthy of every effort and with great pricing plans. it does all these by having various integrations, marketing automation, email builder, a/b testing, analytics and reporting and many others available in the dashboard.

So how do you use these features in your marketing campaign?

Who should use Activecampaign

Before looking at how the various features of the software work, let us consider who specifically should use it.

The software is suitable for people with small online businesses and online stores. You may need to scale up your sales while nurturing the relationship with your customers. So, if you are starting a company, then don’t worry, an active campaign has got you covered.

Large and small companies. Activecampaign allows keeping one to one relationships with your customers despite the size of your customers. This is made possible through the robust automation that the company has.

Active campaign features and their uses

Email builder

For the maximum conversion, you should send the right emails to your audience. Active campaign gives you all that you need in creating the campaigns that you need. The email builder comes with different features and services such as;

Email trigger- a feature that automatically sends an email when certain trigger or actions are completed such as the purchase of a product or site visit.
Targeted emails- this feature enables you to send emails to a targeted group for example you can choose to send emails to all contacts who visited your site instead of emailing the whole contact list.
Scheduled emails- you can schedule o send emails to your audience at different times as per requirement. In this scenario, you are supposed to build your campaign and leave it ready for the right time.

Drag and drop email editor- this feature enables you to build your email campaign seamlessly easy by the simple drag and drop method.

The active campaign also has more than a hundred themed templates that are pre-designed for ready use. Alongside the drag and drop editor, there is the HTML editor which can be used to create HTML emails.

A/B Testing

The active campaign has a feature that enables its users to optimize their email campaigns.

It allows one to send test emails with variables such as the subject line, pre header text email content up to five variables and see which one works the best.

After creating these emails you send each of these emails to a certain percentage of your email contact list to see which ones convert well.

The software does the work of determining which is the winning path. After getting the campaign that works best then you can use it to send emails to all the other users.

Email segmentation

This is when the software divides your contact list into various categories according to different criteria.

Let’s say you sent an email and certain contacts were in the USA, certain contacts purchased a product, and the other didn’t open up the email.

You can subdivide your email list into these subcategories for more precision when you are sending future emails.

This will enable you to know which emails to send to specific groups of people. Segmentation basically increases your email relevancy.

When in the dashboard you will be able to define the criteria for segmentation. These criteria include geographical location, contact activity and contact information.

learn more about email segmentation

Landing pages

Depending on the personalization design of your landing pages, Activecampaign software offers a free drag-and-drop builder software that enables you just drag and drop features that you want on your landing page.

However, only the paid versions members can access the landing pages but you can opt to try the 14-day free trial.

You can create an unlimited number of landing pages and integrate them with your own website domain. After creating these landing pages, you will then need to send traffic to your pages for conversions.

Messaging, SMS and Chat

Besides using email for running your marketing campaigns, you can use SMS to do that. There are different categories supported by Activecampaign:

Site chats and conversations

In Activecampaign you can use the on-site chart and conversation feature which uses the chat widget to reply to your customer’s inquiries and your marketing campaigns.

Messages text

Now, if you happen to collect the phone number using maybe the contact sign up forms, then you can send text messages to all these subscribers promoting one service or product.

The text and SMS have a high rate of conversion since more than 50% of the text SMS messages are opened.

Automation

Activecampaign is simply the height of automation.

Now, this is the most important part of the software. You may need to create a series of processes to be done automatically by the software and in this case, you will have to use either the predesigned automation templates which are also customizable or design new process automation.

This feature of one being able to set multiple automation processes makes this software to be ahead of others. To create any automation yo will need to have a set of conditions that you will define according to your needs.

Also, one automation can be linked with another automation to create a series of automation. Below is an example of an automation process.

Integrations

Email integration is when a certain app or software is made to work with Activecampaign.

For example, through integration, you can be able to handle sales, and track what your campaign are doing.

Active campaign has got zapier integration which makes it possible for you to integrate any software of your choice. the most known software integrations include woo commerce, Facebook, and Shopify.

In the site you will find more than 100 integrations in different categories. If you happen to encounter a certain problem when using these integrations, then kindly contact customer support who will be willing to help.

Attached below is a video description that gives more insight on how you can use active campaign

Pros and cons

Pros

The automation processes are robust covering the needs of both beginners and guru marketers.
The pricing plan is a great favor to the users comparing the services the software offers.
The support team are very helpful and responsive when contacted.
The deliverability of emails sent using this software is higher.

Cons

A beginner may take a bit of time in trying to configure everything.

Pricing plans

As I have mentioned, the pricing of this software is great compared to the services it offers. Have a view of the plan below

Before opting for any plan, use the free trial for 14 days so as you can learn various features of the software and understand it deeper.

The pricing plans vary according to the number of contacts managed.

Lite Plus Professional Enterprise

Conclusion

ActiveCampaign is a powerful software of automation. It is worthy for both large businesses and small businesses.

However, I recommend it more to experienced marketers who want to take their marketing to a next level. For beginners, you can also use this software but you will need a bit of time to familiarize yourself with the software.

It is worth every penny and time. Do you think the software is going to meet your marketing demands? Let me know your view in the comments section below.