How marketers increase sales through email marketing, and leads generation using Wishpond (2022)
- lindensmark
- Jan 22, 2022
- 9 min read
Updated: Feb 12, 2022
Table of contents
Wishpond overview
You are here probably because you want to learn how to make more money, to learn more about wishpond and probably increase your leads.
You are in the right place. wishpond is a SEO tool, marketing automation, and landing page builder. It is a platform basically designed for marketers to increase sales through email marketing, leads generation, CTA optimization and other features.
Wishpond is an all in one marketing automation for generating, managing, nurturing and leads. Founded in the year 2209 by Ali Tajskander, wishpond is among the top 20 marketing software with more than 3000+ happy clients and 75 million+ leads generated.
© 2021 Wishpond Technologies Ltd.
1000-1500 West Georgia street
Vancouver, BC, Canada
support@wishpond.com
Main overview features
Landing pages
300+ integrations
Marketing automation
A/B testing
Contest and promotions
Referral suite
Website popups
Email marketing
Leads management
Online Forms
Marketing funnels
Seo service
Robust support team
What benefits does wishpond have?
For all kinds of online marketers, you and these tools serve us better by providing robust services all in one place. These services include:
Search engine optimization. Optimize the online presence of your business and outdo your competitors. This way you have a high chance of gaining more sales.
Automate the whole process of generating leads online. Create funnels, landing pages, strong CTAs and manage your leads through various CRM tools integrated.
Grow your business at an escalating rate while receiving support from the wishpond ream.
Wishpond does a lot, but there is more to their accomplishment. What kind of features does the platform have and how can we use these features in our marketing.
Features of wishpond and how to use them
Wishpond comes with many tools all built-in in one place for effective customer service. some of the features that I considered include:
Landing pages
A landing page is where your visitor will be directed when they respond to your campaigns. This is where you probably want to give valuable content to your audience or even want to capture more leads. With wishpond:
you have 100+ pre-made templates that are highly optimized to generate leads
The drag and drop builder will easily help you to crate and edit further your landing page without any difficulty.
You can optimize your landing pages by checking their performance san through ab testing. A/B testing I feature which lets you check which format of your landing page converts to more leads. You basically create multiple landing pages with the same content but different formats, expose them to your set audiences of equal numbers then get reports on which landing pages convert well. You can then go with the format which performs best.
You can collect leads in your landing pages b using pops up and opt-in bars.
You can trigger them to show on the screen at different sessions of your visitors. For example, you can choose to have them at the start of your visitor sessions, middle or when your visitors are leaving.
On a personal bias, I love it at the middle of the session and at the end of the session. A lot of conversions happens here rather than at the beginning.
You can choose to publish your landing pages anywhere whether in social media, blog, website or even in the wishpond subdomain.
Online forms
For collecting emails which you will probably need to do follow-ups to make more sales, you need forms. You need high converting forms to capture the details you want from your customers.
To get you started, there are already pre-made templates that you can choose to use or edit the way you want.
Customizing these forms is hassle-free. A drag and drop builder does the job of eliminating the need for coding.
Post your forms on whichever place you can think of: in social media, blog, website, or even on landing pages.
Again, for you to be sure that you are working efficiently you can test the performance of your forms by conducting A/B testing.
Website pop-ups
For more conversions, you will need to use multiple features for generating leads besides forms. And here comes popups that convert very well.
You want to use these pops to promote your products, or maybe to capture more emails, to offer services or even to offer coupons or discounts in your e-commerce store.
Create your pop-ups with a drag and drop editor. You may choose to create fresh pop-ups of any type (welcome mats, opt-in bars, and slide-in popups) from scratch r you can choose to edit the pre-designed templates that pop up to feature your needs.
After creating these pop-ups you want to place them in any place where you think you can have conversions. Place them in your Shopify store, on your website, blog or anywhere.
Finally, you have to specify on which occasions do you want your pop-ups to be seen by your visitor. Which triggers should make these pop-ups come live and at which time?
You can choose to have your pops when a visitor is leaving the page when a visitor immediately opens up your page or even when a visitor stays in your site for ten seconds or any other trigger factor which will suit your needs.
Contests and promotions
For faster scaling up in building your leads, wishpond has introduced a section of contests and promotions which works best on social sites.
You create something like a coupon, or sweepstakes promote them on social media allowing yourself to engage with more followers. For example, you can create a coupon and offer a gift to give more coupons or houses when your coupon is shared on social media.
Contests works as well as promotions but bring in more engagement. Working this way, your leads will increase virally as these posts trend on social sites.
As these members join these contests, you are able to collect details of those who enter into these promotions (emails) and use them for marketing.
You can decide to go with already made templates of these contests or edit them using tools such as drag and drop editor which does not require programming skills, they are easy to use.
For each of these contests and promotions, there will be a unique referral link for your entrants to share with others. A good way to ensure more leads is to give some rewards in form of things like free membership, eBooks, bonuses, discounts etc. this way your leads will grow very fast and more sales will continue rolling.
Some of these contests and promotions include:
Sweepstakes
Photo contests
Bonus entry contests
Instagram hashtag contests
Coupon
Referral contests
Video contests
Leaderboard contest
Photo caption contest
Vote contest
Marketing automation
For effective lead generation and nurturing you will need to set automation in all your tasks by setting workflows.
From saving emails that are keyed in by your subscribers to sending personalized emails, getting reporting of how emails perform, integrating CRM tools, and following up your customers for more leads, all these actions you want you will need to set in automatic workflows.
The work will flow by itself and this shows the power of wishpond. See an example below.
Email marketing
Wishpond allows you to send multiple emails at the same time to save time, but besides that here is what you will access in this platform:
Create beautiful converting emails templates that compel people to opt-in and read through your emails.
Build your emails templates using the drag and drop builder
Perform a/b testing to see what emails templates perform the best. Through a/b testing, you increase the open and click-through rates.
Create emails that will be sent automatically to your clients when they perform a certain action. For example, you can create a thank you email to be sent automatically to any client who buys your product, or who sign-ups for a newsletter.
a/b testing
A/B testing is a feature that allows you to test the working of the same item in various forms. For example, testing different email templates of the same message through exposing them to an equal number of people, and comparing the leads generated.
The testing is usually done with a small number of people then the most performing template is used to send emails to all other members.
It is basically a method to make sure you are working with the best possible variations for maximum conversions. Learn more about A/B testing.
Leads management
After you have harvested several leads from online you have only started the journey and will show you why. Some of these emails you will collect will expose them to CTAs and not all will buy your products or perform the specific actions that you want them to function.
What you will need to do process such as lead segmentation to separate those who take actions and those who do not.
Through list segmentation, you can be able to send more retargeted emails to the right people at the right person. For example, for a person who bought your product, you will not want to expose them to the same call to action.
Instead, you will want to send different CTA for them to buy other products. For those who do not do anything you want them to be on the same list so that you can send them the right message like a follow-up message requiring them to consider your offers. That is basically how list segmentation works.
For effective management, wishpond allows you to see how your leads are performing. Get accurate reporting of your traffic, leads, and other statics such as click-through rates. From the statistics provided, you will decide where to focus more of your energy to get more.
For example, if traffic from USA converts more, then you will want to focus more on USA to get most of your campaigns.
Referral suite
Every marketer wants to have high potential leads. For you to achieve this goal, wishpond has created a referral suite for this purpose.
Through contests and promotions, you will incentive traffic to gain more leads. Rewards bonuses to those who share your referral links to social sites.
Give people some incentive rewards for following you on social sites. Through this, you can build a strong social media presence and use your influence to scale up your marketing.
SEO services
If you own a small business online then it is a high time for you to increase your online presence. In order to do this, you need an SEO service.
Let wishpond optimize your online presence so that you can improve traffic and appear on top of searches when people search matters related to your niche. In general, wishpond SEO service:
Guides you in choosing the keywords that matter to your business
Get to work on your site to increase your online presence.
Gives you a monthly report of your organic traffic to see how your online presence is increased by SEO.
Marketing funnels
In marketing, one landing page does not offer maximum leads. What you probably want is to get the best out of every hard-earned lead that you generate.
Most marketers have a series of landing pages and CTAs to form what we call a sales to funnel. The most used method is having an opt I page, an information page where the details are explained, then the sales pages.
This is not the best funnel but it also works well. For connecting these pages ad CTAs, wishpond is a perfect solution. Connect them all for maximum conversions.
wishpond integrations
For effective working of this platform to suit various needs of its clients, it has 300+ integrations in the platform.
One the most influential integration is Shopify. With your Shopify store inside wishpond, you will be able to have more conversions through Quality customer relations that you will have with your customers.
Video description
Summary of pros and cons
PROS
The platform has effective customer support has kept improving its support services.
The company offers robust automation and marketing features for good pricing as compared to others.
The company primarily focuses on medium and small businesses suiting the needs of many.
The company has a free trial to test the results of using the platform.
CONS
Sometimes there is system failure which leads to inconveniences.
Pricing plans
The platform costs $49 per month Billed Yearly. Each plan has a 14 days free trial.
Conclusion
Do you have a business, a blog, or even a store? I recommend trying out this tool if you don’t use one. It is worth the time and the money. Although it requires some commitment for one to learn everything, the system works well when set up…..
Does this company deserve a 5 star? What features should they improve to suit your needs?
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