Manage, Track and Optimize your Affiliate Campaign All in one Place Using Voluum Pro (2022)
- lindensmark
- Jan 22, 2022
- 5 min read
Updated: Feb 12, 2022
Table of contents
Overview
In order to be an effective affiliate marketer, you need to get the statics of how your campaigns are performing.
You want to know which countries, which devices, which platforms, or sites do your traffic comes from.
I learnt this truth that all well-performing affiliate marketers use tracking software and I went deep on the internet to find the best of the best and why it is the best. I went only for one and that is Voluum.
Voluum is an affiliate tracking software that is cloud-based. Voluum manages, track and optimize your affiliate campaign all in one place.
With voluum, you can direct your ads to targeted audiences, know your top-performing traffic sources, identify the top-performing campaigns, optimize ad performance through automatic a/b testing, and also detect and avoid fraud and bot traffic.
As from my research, there is no tracking tool that beats voluum. Track the traffic, and the performance of your ads and doing so will enable you to save money and time. Now, which specific users are recommended to go with voluum?
Who should use voluum
Perhaps not all affiliate marketers need to use voluum. According to me, all affiliate marketers should use tracking software s as to see what is working and what is not.
Middle-level affiliate marketers should consider using this tracking software so as to be as specific and targeted as possible to take their marketing to the next level.
Guru affiliates should also consider using this software in order to manage the performance of each individual campaign all in one place
Lastly, I found out that newbies affiliates can take advantage of this marketing software. This is due to the fact that in voluum there are integrated traffic sources like ExoClick, and one can easily run the ads using these traffic sources.
Now, all these traffic sources will run your campaign and be managed in one place. This gives beginners a higher chance to explode your sales in no time but you will need to spend a little bit of cash to pay for these traffic sources which most are PPC.
With that said, I went forth and looked into detail about how this software works.
Let’s dive into it.
Voluum features and their uses
Affiliate marketing dashboard
This is where all kinds of campaigns statics, performance are displayed. The clicks, the sales, and the visits are all covered here. Some of the various kinds of tracking done include:
Custom conversion tracking- all conversions into sales that are CPA, CPM, and CPC are tracked.
Impression tracking- the number of times your ads pop up on a web[page due to the actions of a visitor is tracked and recorded.
Organic traffic feature- voluum tracks organic traffic coming forms direct URLs, webpages and search engines.
Mobile apps
Voluum, has a mobile app of which you can be notified of important invents to you, monitor your campaigns and access your campaign reports.
Landing pages
With a landing page, you can display several offers to a user and test different offers using different landing pages.
To get a good landing page, you can use landing page builder platforms like instapage and unbounce.com.
Voluum provides multiple tools like lander( checks any error with your landing page) and multi-step funnels to optimize your landing page.
The multistep funnels allow you to create a complex path for your visitors. this means that you can have several landing pages before the final landing page. The multi-step funnels are basic in creating the basic flow of your traffic distribution.
Traffic log
This feature enables you to easily find mismatches between your traffic sources and voluum by being able to access detailed raw data information about each visit.
Real-time reporting
This is the analytics section of Voluum. With this feature, you will get all data of clicks, impressions, conversions, and other metrics related to your ads.
A/B testing
This feature simply helps you find which offer and which landing page format covers mostly. A/B testing helps you improve relevancy in your marketing campaigns.
To run ab testing choose different offers and put them on different landing pages with different formats. after you are set voluum will apply all of them to the incoming traffic to determine which one works best.
Anti-fraud kit
As research has shown, bot traffic has nothing to do with sales conversions and you don’t want to waste your time in this kind of traffic.
With this feature, you will always find suspicious visits and clicks from robots and be able to apply protection measures to prevent further actions of bots.
Do you want to know more about how to use voluum as your tracking software? Watch the video below to gain more insight.
Video description
Summary of pros and cons
Pros
Voluum is fast. It has 7 data centers globally and redirects its user to the nearest data center.
The software is cloud-based hosted in the clouds. This means that you do not have to invest in separate servers to see where you install a self-hosted tracker.
The software is powerful making it efficient at measuring the height of marketing performance.
Cons
The company pricing is a bit higher but worthy compare to the service offered.
The team behind the whole software sometimes fails in their customer support leading to poor customer service; something that the company is ridiculous improving.
The pricing plans
The company has a little bit higher pricing starting from $89 for the starter plan. The subsequent plans need higher fees but come with more features.
Conclusion
Voluum is a software made for tracking and it is one of the best I may say. It has a few cons but the pros surely outdo the cons.
I recommended the software most to advanced marketers or even middle-level marketers. For newbies, I can only say that you have a high chance of exploding if you are willing to the PPC integrated with voluum.
This is a very great chance of quality traffic to both. Do you think this tool is right for you? Do you think using it will increase conversions to you?
Let me know your view in the comment sections.
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Gregory D.
SEO Specialist
Marketing and Advertising, 1-10 employees
Used the software for 2+ years
“Best software ever, but way expensive!”
Pros: Voluum has been my favorite tracking software for a couple of years. Thanks to many useful options, I was able to run and manage many profitable campaigns. It offers everything that you need in order to run successful CPC, CPV, Native and Push campaigns. The best product in the market.
Jacky B
Ad-Ops Lead
Small-Business(50 or fewer emp.)
"Efficient"
What do you like best?
As a small agency, we try to go for the cheapest tools and worry about quality later; Voluum should not be undermined; their tracking capabilities are beyond affordable, they support all types of tracking methods and make it easier to attribute conversions to our marketing campaigns without the need of supporting plugins and tools
What do you dislike?
Their DSP interface is quite a workaround; instead of setting up one campaign for all campaign sources like with some DSPs we have worked on, we have to duplicate a campaign for each traffic source which is quite tedious.
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